Streaming surge, check. Flexibility, of course. Pivot, who isn’t? Unprecedented, sigh. Lockdowns and social distancing will make this year’s NewFronts very different from 2019, but the buzzwords may already feel all too familiar to industry folks.
In lieu of the week’s typical after parties, Ad Age is hosting virtual chats with leading experts in the digital space, recapping the week of presentations. We’ll talk hits and misses, see which trends are in and which are out, and identify the words and phrases that will define this year’s negotiations.
Join Ad Age on Friday, June 26 for a roundup of what went down at this year’s NewFronts.
Friday, June 26 at 2:00 p.m. EDT
Live streamed from your laptop, phone or other connected device